Your weekly update on how AI is changing our lives. Our experts keep it clear and simple, so you can stay ahead of the game. This week we are focussing on the SAG-AFTRA strike. Share this with anyone you want to keep up to date.
The Toughest Role In Acting? A Canary In The Mine š¤ š£
Thereās been plenty of speculation in recent months about how the AI boom will impact our lives in the workplace, so - for those of us not directly involved - itās fascinating to hear the arguments coming out of the ongoing Hollywood strikes. On one side, we have the actors represented by SAG-AFTRA, determined to protect their livelihoods from AI doppelgangers, and on the other, the Alliance of Motion Picture and Television Producers (AMPTP) looking at how AI can improve their bottom line.
This is a familiar tale; Hollywood has gone on strike many times in the last 50 years, usually over revenues from new technology, with disputes over VHS and pay-per-view royalties in the 1980s morphing into strikes over streaming residuals in this century. The current strike covers a number of well-trodden battlegrounds between the two sides, but there is now a new field of conflict: AI. The actors allege the last offer they received required them to sign away the rights to their AI-generated likenesses in perpetuity, a claim the AMPTP vehemently denies.
One unusual aspect of this new dispute is that much of it is about hypothetical future revenue, and there is one vital question that does not seem to have been addressed: will anyone pay to watch these AI fakes? The entire discussion seems to have skipped to the point where AI actors can be used to make movies, but as with so many things in AI, while that technology will surely arrive at some point it also definitely isnāt here yet. Several production companies have already begun to create AI movies, and just as with traditional cinema, competitions are springing up to showcase the emerging talent within this field.
Unfortunately, there doesnāt seem to be any; AI-scripted films are weird and stilted, and the ones that also feature AI-generated visuals are far closer to an unconvincing celebrity deepfake than a plausible Hollywood product. While the studiosā decision to go all in on AI at such an early stage may yet prove to be shrewd, rather than premature, thereās little doubt that the dispute itself is generating more watchable drama than the AIs at the center of it. No need to take our word for it, though; weāve put together a comprehensive roundup of the latest AI movies so you can see the weirdness yourself, although you may regret it!
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